Conference

Marketing & Media Summit 2017

Warsaw - 20 November 2017

Communication
in digital world

Invitation

The Marketing & Media Summit 2017 Conference will be held in Warsaw at SWPS University on 20 November 2017.

The Conference will discuss changes in communications in business and society taking place as a result of the fast pace of digitalization and new forms of communication in the media, marketing and business. The Conference will analyze to what an extend the innovations and new technologies have changed the form of reaching to the user. It will also explore the global trends in communication and changes in the media and marketing. It will discuss smart data, omnichannel communication, e-mailing marketing and fake news as well as robotics, artificial intelligence and the “cloud” technology to see what these new technologies bring into business and media, and their social implications.

Prominent Polish and International experts and people representing media, science and business will appear as speakers at the Conference.

Marketing & MediaSummit 2017 will be an excellent forum for the exchange of experience and networking between representatives of marketing, PR and media.

If you are:

  • manager responsible for marketing strategy, communications or brand
  • manager responsible for product development
  • press oficer
  • rep of marketing or PR agency
  • publisher, editor or journalist
  • involved in the social media
  • want to learn about the latest global trends in the media and Communications and benefit from the experience of others to be successful on the market

register for the Marketing & Media Summit 2017.

Organizers: Uniwersytet SWPS oraz PRConnect.

Organizers

Honorary Patronage

Strategic partner

Main Partners

Partner

Media Partners

Speakers

Conference Programme

Monday, 20 November 2017

8:00 - 9:00

Registration

9:00 – 9:30

Opening

09:30 – 11:00

First Session:

Science fiction or reality – what do we know thanks to the smart data and how can we use it?

  • Users’ behavior in a Digital environment. What can we learn about our client. New tools to gather and analyze data.
  • Data driver content –Ho to use smart data to personalizm content and incease media coverage.
  • How a mode of communications can influence client’s decision making?
  • Technical analytical possibilities in the context of legal constraints imposed by the General Data Protection Regulations (GDPR) - How to prepare for the changes?
11:00 – 11:30

Coffee break

11:30 – 13:00

Second Session:

How to be innovative and successful businesswise at the same time?

  • Artificial intelligence, machine learning, robotics - – their influence on media and business. Are we entering the era of augmentem journalism? chanses and challenges.
  • Old media in the New World –How to deal with data avalange without going broke? The advantages of the cloud
  • Deep and smart strategic thinking, inserting technology and data into the DNA of the media organization) A panel discussion of media and business.
13:00 – 14:00

lunch

14:00 – 15:30

Third Session:

New forms and new channels of communication.

  • Live streaming, AugumentedReality, VR, MR in media and marketing– advantages, pitfalls and cost.
  • Real story in virtual technology, story telling, content marketing).– A case study.
  • Omnichannel . How to reach and engage the user? Traditional and social media, e-mail marketing, influencer relations - case studies.
  • Global trends in communications – are we ready for the changes?
15:30 – 16:00

Coffee break

16:00 – 17:30

Fourth Session:

Does it pay to be trustworthy in the era of fake news?

  • Fake news and the related dangers.. How big global news agencies, Facebook Deal with fake news? Fake news and marketing – panel discussion
  • What does mean today a trustworthy information or brand?
  • What are: influencer relations, influencer marketing? Examples of campaigns that succeeded and those that failed; what worked and what didn’t. Are social media and influencers a threat to the traditional journalism?
17.30

Closing Session - Conclusions

Miejsce

SWPS Uniwersytet Humanistycznospołeczny,
ul. Chodakowska 19/31, 03-815 Warszawa