Marketing & Media Summit 2017

Communication in digital world

Warsaw - 20 November 2017

Programme

Monday, 20 November 2017

8:00 - 9:00

Registration

9:00 – 9:30

Opening

09:30 – 11:00

First Session:

Science fiction or reality – what do we know thanks to the smart data and how can we use it?

  • Users’ behavior in a Digital environment. What can we learn about our client. New tools to gather and analyze data.
  • Data driver content –Ho to use smart data to personalizm content and incease media coverage.
  • How a mode of communications can influence client’s decision making?
  • Technical analytical possibilities in the context of legal constraints imposed by the General Data Protection Regulations (GDPR) - How to prepare for the changes?
11:00 – 11:30

Coffee break

11:30 – 13:00

Second Session:

How to be innovative and successful businesswise at the same time?

  • Artificial intelligence, machine learning, robotics - – their influence on media and business. Are we entering the era of augmentem journalism? chanses and challenges.
  • Old media in the New World –How to deal with data avalange without going broke? The advantages of the cloud
  • Deep and smart strategic thinking, inserting technology and data into the DNA of the media organization) A panel discussion of media and business.
13:00 – 14:00

lunch

14:00 – 15:30

Third Session:

New forms and new channels of communication.

  • Live streaming, AugumentedReality, VR, MR in media and marketing– advantages, pitfalls and cost.
  • Real story in virtual technology, story telling, content marketing).– A case study.
  • Omnichannel . How to reach and engage the user? Traditional and social media, e-mail marketing, influencer relations - case studies.
  • Global trends in communications – are we ready for the changes?
15:30 – 16:00

Coffee break

16:00 – 17:30

Fourth Session:

Does it pay to be trustworthy in the era of fake news?

  • Fake news and the related dangers.. How big global news agencies, Facebook Deal with fake news? Fake news and marketing – panel discussion
  • What does mean today a trustworthy information or brand?
  • What are: influencer relations, influencer marketing? Examples of campaigns that succeeded and those that failed; what worked and what didn’t. Are social media and influencers a threat to the traditional journalism?
17.30

Closing Session - Conclusions

Organizers

Honorary Patronage

Strategic partner

Main Partners

Partner

Media Partners

Miejsce

SWPS Uniwersytet Humanistycznospołeczny,
ul. Chodakowska 19/31, 03-815 Warszawa